Dickey's Growing Beyond the Four Walls

Last month we noticed that fast growing Dickey’s Barbecue Pit was not satisfied with just opening new units that they have begun selling Dickey’s signature smoked sausages at select Kroger locations. Foodservice Solutions® Grocerant Guru® Steven Johnson stated “in an Omni-Channel retail world simultaneously selling branded product in new avenues of distribution edifies both the Dickey’s brand and customer base.”

Dickey’s Barbecue Pit entered into a strategic partnership with Eddy Packing Co. to bring Dickey’s delicious Original Smoked Fresh Polish, Smoked Spicy Cheddar and Red Hot Links to select Kroger locations. Dean Sanders, Executive Vice President Sales and Marketing at Eddy Packing stated “Our goal is to make Dickey’s Barbecue Pit a national brand in the marketplace,” … “We are excited to work with Dickey’s Barbecue Pit on this venture and look forward to the opportunity of expansion.”

Success does leave clues and Dickey’s Barbecue Pit’s line of sausage has seen success in its previous retail launch at Walmart and Dickey’s looks forward to the partnership with Kroger to bring their delicious, high-quality sausage to 105 Kroger locations to start.  

Note: all of Dickey’s sausages are gluten free and contain no MSG, nitrates or nitrites. They also come naturally hardwood smoked, making them easy to prepare at home. Tamala Fowler, senior vice president of retail sales at Dickey’s stated “Dickey’s guests can now have the same delicious sausage when they are cooking at home as they have when they visit their local Dickey’s location.”

Consumers are dynamic not static.  Is your brand offered where you customers are today?  Does your retail foodservice sales strategy look like it did ten years ago? Is you brand dynamic or static?  Don’t allow you brand to lose customer relevance or look more like yesterday than tomorrow.

Foodservice Solutions® team is here to help you drive top line sales and bottom line profits. Are you looking a customer ahead? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.