The very first step to success is getting someone to
step into your stores according to Tacoma WA based global grocerant niche
consultancy Foodservice Solutions®
Grocerant Guru®, Steven
Johnson. The second is edifying a branded relationship with customer
relevant technology. The third is
elevating that experience with a sample via taste test once they are in your
store according to Johnson.
Customer
relevance was top of mind when Casey’s
General Stores ’launched its mobile app in January 2016. Now their mobile
app has surpassed 1 million downloads, making it one of the most popular fuel
retailer and convenience store mobile application on the market.
Casey’s
mobile app was built by GasBuddy’s
Retailer Services, makers of GasBuddy
Business Pages, the B2B SaaS platform for the $650 billion retail fuel and
convenience store market that enables marketers to help them create a “Perfect
Pit Stop” for consumers. Now with 1 million downloads I guess they understand
the niche that they are in.
Terry Handley, Casey’s General Stores
president and CEO stated “Working directly with GasBuddy has helped with our
mission to provide our customers with exceptional service and great value on
our offerings,” … “GasBuddy has a strong understanding of the industry and
provides the technology necessary for us to reach our customers and remain
competitive.”
Casey’s
mobile app has soared to incredible popularity with features and functions that
enable its consumers to order pizza, made-to-order sub sandwiches and
appetizers. Casey’s recently completed the implementation of online ordering in
all of its stores company-wide, and the Casey’s app makes online ordering even
more convenient for customers using their mobile devices.
Invite Foodservice Solutions® to complete a
Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning
or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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