Harkin back with me
to 2012 when the team at Tacoma, WA foodservice consultancy Foodservice
Solutions® identified, quantified, and qualified the undercurrents in food consumer
migration patterns.
At the time our Grocerant Guru® outlined the evolving consumer patterns while
speaking at both the NRA Show and MUFSO.
Johnson stated “Five
years from now restaurant chain leaders will understand that packaging advances
help create new points of non-traditional food distribution and have empowered
customer choice. Well here we are five years later and Pie
Five, a
pioneer of the fast-casual pizza market, is shifting away from its roots after
posting a 16.2% drop in same-store sales for the fourth quarter ended. Pie Five Pizza on a two-year has a view, cumulative same-store sales that are
down more than 26 percent.
Freshii
recently announced that it is closing 18
units;
Wahlberg’s Wahlburger’s is reportedly in
trouble.
Applebee’s and IHOP are closing
160 units. Baja Sol Tortilla Grill closed all 7
locations are you getting the point.
Consumer food consumption patterns have evolved.
If you’re a
restaurant doing what you have always done and doing it in the same way you
growth may very well be stifled at best.
At worse you could end up looking like Ruby Tuesday selling off
locations and having the new owners converting the location to a new brand or non-food
location.
Consumers are
dynamic not static and restaurant brands must be as well. If your brand looks more like yesterday than
tomorrow you just might want to consider repositioning within the grocerant
niche. If your waiting for the
foodservice trade magazines to inform when to do so you just might be five
years late.
Are you Looking A Customer Ahead? Are you ready
for some fresh ideations? Do your food marketing tactics look more like
yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and
we just may the clue you need to propel your continued success.
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