Millennials Food Trucks are Authentic

Today food trucks are attracting more and more Millennials in large part because simplicity, service, savory flavors are authentic in the minds-eye of Millennials according to global foodservice consultancy Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson. 

Food trucks have become a big business recording sales that will top $1.2 billion this year according to Johnson. One entrepreneur and foodie Greg Barnhart is making a big splash in the Windy City food truck pond with Toasty Cheese Restaurant Group.

Barnhart started with one truck called, Toasty Cheese Mobile Eatery.  His food attracted a “cult-like following” and Barnhart has not looked back. The name was fun the trucks were brightly colored.  However it the food that brings customers back like the Duck Bacon, Cilantro-Avocado Aioli and Sicilian Cherry Tomatoes to Applewood Smoked Bacon, Apple/Cabbage Slaw and Over Easy Eggs. Ok now you understand.

This spring Barnhart opened the Toasty Taco, described as “a taqueria móvil that serves authentic street Tacos, Burritos, Quesadillas, Tortas and Tamales.” Once again it’s all about food with entrees the ilk of Steamed Corn Husk Tamales stuffed with Cheese and Street Tacos and Unsweetened Plantains topped with Duck Confit, Picked Jalapeno and Queso Fresco”.

Things did not stop there as Barnhart’s mobile food empire grew this time with the acquisition of Best Truckin’ BBQ and The Crave Bar.  Which Specialized in Beef Brisket, Pulled Pork and Chicken, Best Truckin’ BBQ is all about classic American barbecue. Sandwiches stuffed with tender meat are topped with tantalizing sauces like the Spiced Pomegranate BBQ Sauce and Apple Cider Bourbon BBQ Sauce.

Barnhart stated  “With four different mobile food concepts under one umbrella, we are now able to create some really cool custom catering options for everything from office lunches and kids’ birthday parties to weddings and graduations,” So the team at Foodservice Solutions® asks what’s under your umbrella? Is your brand expanding its reach?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.