Steven Johnson, Grocerant Guru at Tacoma, WA based global foodservice consultancy Foodservice
Solutions® reminds us “that in our evolving retail food world
that the basics are still important.
That food integrity matters, packaging matters and you better be selling
Hot food Hot and Cold food Cold.”
Pizza Hut
is one company that continues to evolve when they announced new packaging the
team at Foodservice Solutions® assumed they were trying to keep up with
Domino’s oven in the car. The fact is
they might have been but did not want to spend that kind of money. Which is too bad because that car and over
are working great for the Domino’s.
Instead
after exhaustive due diligence I’m told Pizza Hut's New 'Oven Hot Delivery
System' is Space Age. Now if that is not
marketing spin I have never heard it. However,
let’s teak a look. Pizza Hut said it “is
now using the same material as space blankets, winter jackets, and home
insulation to keep pizzas up to 15 degrees hotter than existing boxes during
the delivery process.”
The brand’s new
delivery system contains a pouch made with 3M Thinsulate Insulation thermal
technology and a pizza box with crisp sheet inserts. That is in addition to a
reengineered pizza box and a new crisp sheet, the research sparked the
development of an all-new pizza delivery pouch featuring three different
thermal insulation materials to help ensure the pizza stays oven hot, the
cheese stays melted, and the crust stays crisp:
·
The
first layer is 3M Thinsulate Insulation, the same technology that is commonly
used in ski jackets
·
The
second layer is a PET Aluminum Radiant Barrier, which reflects heat from the
pizza back into the pizza, and is the same material found in space
blankets.
·
The
third layer is a polyester fiber padding like insulation found in homes that
traps heat inside
“By implementing the
unique power of our Thinsulate Insulation, which is warmer than almost every
comparable material on the market, we’re able to help Pizza Hut achieve their
goal to deliver customers a hotter pizza than ever before,” said Mindy Murray,
brand communications Manager at 3M, in a statement.
Regular readers of
this blog know that we are in the food business and doing the basics matter and
selling Hot food hot and cold food Cold is still at the top of the list for
consumers. Technology, innovation, and consumers
all evolves and you brand should be evolving all of the time.
Invite Foodservice Solutions® to complete a
Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning
or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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