The old adage still works;
‘when you can’t beat them join them’. When you get a new CEO from ‘out-side the
company the old adage of CEO’s ‘do no harm’ takes on added importance. Chipotle
Mexican Grill has since Brian Niccol came on board been staying the course
with proven industry trends, while looking more like today than tomorrow and
that has paid off for investors in Chipotle stock.
Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice Solutions® asks is that what Chipotle customers
expect or is Niccol repositioning Chipotle from sector leader to something else?
Recently Chipotle
Mexican Grill teamed up with DoorDash to offer delivery nationwide. Clearly
nothing new here except the partnership.
Now Chipotle delivery will be available from more than 1,500 Chipotle
restaurants across the country, the company's largest delivery footprint to
date.
Curt
Garner, chief digital and information officer for Chipotle stated "Delivery
is an important way we are making Chipotle even more convenient and accessible
to our customers who want to get Chipotle delivered right to their home,
office, or wherever they are," "By partnering with a delivery leader
like DoorDash, we are making it even easier for customers to enjoy all the real
ingredients that make up our delicious food."
At times
brands need to play catch-up to industry trends and there is nothing wrong with
bandwagon marketing, positioning, or new alike products. After it sure has worked for McDonalds,
Burger King, Wendy’s well you get the picture.
However leaders lead, the rest follow. Will Chipotle continue to follow main-street
or will they return to a leadership position? What is Chipotle’s new
electricity?
So just what
is your New Electricity? Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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