There is no food retailer today better than McDonald’s at consumer
focused interactive and participatory brand marketing according to Steven
Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®
McDonald’s
is celebrating the iconic Egg McMuffin on the menu for 45 years with a
breakfast jingle and giving one lucky fan free breakfast for a year. The new
breakfast jingle, created in partnership with Roger Greenaway, the Songwriters
Hall of Fame member behind the “Buy the World a Coke” jingle and highlights how
the company is building a better McDonald’s by giving our customers freshly
prepared breakfast sandwiches, like the Egg McMuffin.
This is a
fun way to kick start the day, pulled inspiration from the mouthwatering sounds
of McDonald’s breakfast, such as:
·
Grade A,
freshly cracked eggs
·
Extra-lean
Canadian bacon, sizzling on the grill
·
McCafé
premium drip coffee, made from 100 percent Arabica beans
·
The soft
scrape of real butter spread on toasted English muffins, biscuits and bagels
Breakfast
enthusiasts everywhere can sing along to the new jingle on McDonald’s social
channels, including Facebook, Twitter and Instagram. Customers also have
the chance to win free breakfast for a year and a limited-edition vinyl by
commenting their favorite menu item and @-tagging a friend on the video.
Interested
in learning how Foodservice Solutions 5P’s of
Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information.
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