Success does leave clues and at the beginning of this year Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® called 2018 the year of partnerships. Chain restaurants the ilk of Dunkin’ Donuts continue to prove Johnson to be spot on as Dunkin’ expands product innovation within its relationship with Coca-Cola.
What is the key driver for foodservice moving forward? In the minds-eye of Johnson, there is one dominate element that will power success within retail foodservice over the coming years. Johnson calls it the new electricity that is partnerships specifically strategic partnerships.
The new electricity must be very efficient for the supply and includes such things as fresh food, sous vide meal components, portable meals, meal kits, sustainable oils, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing.
Retailers the ilk of Supermarkets, Restaurants, Conveniences Stores, Dollar Stores, and Department Stores that selling food and want to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing portable prepared fresh food. That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Dunkin’ Donuts addition of Cookies & Cream to its popular and fast-growing line of bottled, ready-to-drink iced coffee beverages produced and distributed by The Coca-Cola Company is another example of how to expand your brands reach.
Cookies & Cream is available now at grocery stores, convenience, drug store and mass retail channels, and at participating Dunkin’ Donuts restaurants throughout the U.S, Cookies & Cream joins Dunkin’s other RTD coffee flavor offerings: Original, Mocha, Espresso and French Vanilla.
Are you trapped doing what you have always done and doing it the same way? Where is your new electricity coming from? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.