American consumers are migrating from Eating-In to Eating-Out While Eating-In according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The undercurrents of this sea change in consumers path to purchase was identified, quantified, and qualified by Johnson in Foodservice Solutions® white paper ‘The 65 Inch HDTV Syndrome’
Today 86% of consumers are using off-premise services at least monthly that includes:
1. 78% obtain fresh prepared food from a Drive Thru
2. 75% obtain fresh prepared food as Carry-out or Takeout
3. 64% obtain fresh prepared food from Delivery
According to Melissa Wilson, principal with Technomic “Food delivery, in particular, is projected to grow in the double digits12% per year over the next five years”, In fact year over year food delivery sales are up a staggering 28%.
Regular readers of this blog know that grocery stores, convenience stores, restaurants, and new non-traditional foodservice outlets are all delivering fresh prepared food. As the lines between food sectors continues to blur so does brand messaging within takeout, drive-thru, and delivery ordering according to Johnson.
Generational shifts are a major contributor to consumers’ growing desire for delivery. By 2026, 80% of millennials will be parents, said Wilson. Combine that, she said, with nearly half of consumers preferring to eat at home. The result is incremental sales growth for operators who can provide the optimal food delivery experience.
One brand doing a particularly good job is Red Robin going where other dare not. However Red Robin is finding that consumers of all ages are now more open to fresh food delivery and non-traditional branded locations.
Success does leave clues Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant