Five undercurrents of growth are
driving the continued expansion of grocerant niche Ready-2-Eat and Heat-N-Eat
fresh food marketplace in 2018 according to Tacoma, WA based Foodservice
Solutions®
Grocerant Guru® Steven Johnson. According to Johnson to win in 2018 food
retailers need a new Electricity integrated
strategy.
Foodservice Solutions® field team
headed by our own Grocerant Guru® has conducted in excess of 8,375 Grocerant
ScoreCards.
Non-client specific information garnered from those Grocerant ScoreCards
during 2017 was the source for our findings. The five undercurrents driving grocerant
growth are:
- Increase
in competition for share of stomach: Companies the
ilk of McDonald’s EveryTable, New
Seasons Market, Eat Fit Go,
Munchery, Hello Fresh, and Plated.
- Expanded Mix
and Match Meal Bundling : Restaurants the ilk of Essen
Slow Food Fast,
Freshii, Moaz,
Native Foods Café, Veggie Grill,
Safeway, Publix, Rutter’s Farm Stores, Sheetz,
and Wawa.
- Customization
and or Personalization of menu items drive’s Gen Z and
Millennial adoption. Without doubt retailers that edify there retail food brand are creating a platform for
consumer convenient meal participation, differentiation
and individualization and customer adoption.
- Small plates, Bold flavors, and Catering / Portability: Takeaways,
and ToGo menu items sold in a restaurant, c-store, drug store, club store,
furniture store, or grocery stores via a drive-thru, online, mobile,
featuring authentic ethnic flavors regardless of the type of retail outlet
for quick pick-up or delivery continue to drive adoption.
- Price : maybe
Aldi said it best “Poor people must save, rich people like too”
Simply put Grocerant ScoreCards provide
real-time customer relevance in our data dependent intelligence age according
to our own Grocerant Guru®. Do you understand the undercurrents of change
driving foodservice growth in 2018? Do
you understand the importance of integrating consumer relevance into your brand
messaging? What’s your new electricity
for 2018?
For
international corporate presentations, educational forums, or keynotes contact:
Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert and public speaking will leave success clues for all. Visit:
www.FoodserviceSolutions.us for more
information
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