Tuesday, April 7, 2020

DoorDash ‘Convenience’ Partnerships Gives Grocers Pause

The grocery store sector recently reached a sales plateau amidst a one time anomaly. Now the with the number one competitor for Share of Stomach dollars, the restaurant sector crippled, comes alone a new focused partnership trying to derail grocery stores growth according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  
DoorDash is driving new electricity into it’s brand by partnering with more than 1,800 leading convenience stores including 7-Eleven, CircleK, Wawa and Casey’s, to offer access to household essentials during the COVID-19 pandemic.
Battle for Share of Stomach

When DoorDash announced its expansion beyond food into the ‘Convenience’ category on the app. Allowing customers access to everyday essential items, household staples and ready-made meals during this critical time it was a partnership with incremental customer relevance and a platform for incremental revenue that will drive new electricity into the DoorDash band according to Johnson.
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, toilet paper, cleaning supplies, over-the-counter medicine, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow?  
DoorDash wants to help distribute daily convenience essentials during a critical time when household items are in high demand and short supply. It is also meant to empower local businesses and franchise owners to reach new customers through the DoorDash platform offering critical supplies to their communities during a time when delivery and pickup are vital to the health of their business.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.

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