Saturday, April 25, 2020

Hy-Vee Don’t Cook Tonight We Have Fresh Meals To-Go

The lines between grocery stores, restaurants and convenience stores continue to blur in the minds-eye of food marketers and brand managers. Food retail channel lines do not blur in the minds-eye of the consumer according to the Grocerant Guru®.
Consumers ask but one question ‘What’s for Dinner’.  The question for all food marketers is; how does our brand meet, or exceed consumers expectations when they ask ‘What’s for Dinner’.  Hy-Vee has stepped up to address consumers needs, elevating fresh fast food, with a consumer relevant touchpoint, technology.
Deli fresh prepared Ready-2-Eat and Heat-N-Eat grocerant niche food and more are now available online or on Hy-Vee's Aisles Online App for free pickup in as little as 30 minutes. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® grocerant niche fresh Ready-2-Eat meals and meal components are top of mind when consumers are asking What’s for dinner.
IRI Nielsen reports grocery store ‘prepared food’ is by far garnering the most attention by category increases across all income groups, inside the store. So, when Hy-Vee introduced its online ordering for prepared food for curbside pickup at more than 200 locations. Answering the questions ‘What’s for Dinner’ just become much easier according to Johnson.
In short through Hy-Vee’s Mealtime to Go offerings, customers can order hot, prepared foods as well as take-and-bake meals for free pickup in as little as 30 minutes or for a scheduled pickup time. That’s just as good or better than most restaurants. Foodservice Solutions® Grocerant ScoreCards continue to reflect that consumer rate grocery store deli food as ‘restaurant quality’.
Here is how it works:
Customers can order online at or via Hy-Vee’s Aisles Online app. Options will vary based on offerings available at each Hy-Vee store. Meals will include selections from Asian, Hickory House, sandwiches, breakfast, sushi and take-and-bake items. Several meals will come with one side option included. Customers may also choose to add on additional food items to their orders.
A confirmation email provides customers with a designated phone number to call once they arrive at the store, and employees will deliver the food to the customer’s car. How is your company evolving?
Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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