Evolving a convenience store with relevance demands a keen focus on the needs and wants of your consumers and no one does it better than FriendShip Food Stores according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Regular readers of this blog are aware that FriendShip Food Stores' journey into the grocerant niche filled will Ready-2-Eat and Heat-N-Eat fresh prepared food has been success step after success step. Foodies now known them as FriendShip Kitchen. The newly positioned FriendShip Kitchen looks the part of a c-store customers can trust to provide a fresh and tasty bite to eat but consumers consider it a ‘restaurant’ or describe it as having ‘restaurant quality food’.
Retail food sales success starts with consistent fresh quality food at FriendShip it the Famous Chicken, which is double hand-breaded and prepared in small batches, is one of the main draws of the chain's proprietary foodservice offerings as regular readers of this blog know.
However, its pizza program is the most enticing visual inside the FriendShip Kitchen store according to CSnews. The different varieties of freshly baked pizza are on display behind glass in the style of a New York pizzeria, giving customers a look at what they can expect when they purchase by the slice or as whole pies.
The displayed pizzas are held under strict timelines until ordered, when they are then reheated and served piping hot. Remodeled FriendShip Kitchen stores with limited space use a pizza spinner instead, where the pizza is prepared and held hot.
The display kitchen enables ‘food transparency’ and the team at explained that the FriendShip Kitchen remodeled/rebranding has allowed the company to:
· Effectively communicate to customers exactly what the retailer offers;
· Maintain consistency in preparation and finished products; and
· Ensure staff are able to follow a single set of procedures.
Have you empowered ‘food transparency’ in your retail operation? Success does leave clues. Now you have one more clue from our Grocerant Guru®.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869