Subway Restaurants Sensible Solutions Grocerant Niche

Neighbors helping neighbors Subway’s Grocery is a new program in Orange County, California! So, participating Subway restaurants are now offering groceries to help support our restaurants and amazing employees during this difficult time while extending a valued commodity to our neighbors. Anyone local can simply order online at www.subwaygrocery.com.

Foodservice Solutions® Grocerant Guru®, Steven Johnson based in Tacoma, WA stated Subway is ‘edifying its relationship with consumers, extending its brand value, while garnering a larger Share of Stomach. Consumers are dynamic not static and chain restaurants need to evolve their business model with relevant consumer touchpoints. The grocerant niche is one of the most relevant touchpoints for consumers today.”

Subway restaurants that are testing the grocerant niche contactless curbside pickup or delivery of everything from footlong breads to bulk bacon for consumers looking to avoid the grocery store are on prepping, planning, postulating success steps for building top line sale and bottom line profits for years to come, all while edifying their relationship within the ‘better-for-you’ space according to Johnson.

Right now, there are more than 100 Subway restaurants in Southern California are turning into makeshift grocery stores, selling restaurant ingredients such as bagged lettuce and frozen soups to consumers looking for a safe and fast way to obtain groceries without entering a supermarket.

Currently called Subway Grocery, the beta program allows customers to buy online items such as baked bread, deli meats, sliced cheese, vegetables and soups. Curbside pick-up orders can be ready in an hour at some locations. Delivery orders, available in half of the locations, are made the same day usually within two to three hours.

In short, the halo of ‘better-for-you’ idea was to give consumers a safe and fast way to obtain certain groceries, while also allowing franchisees to supplement off-premise orders. In locations that do delivery, it also allows restaurants to keep more employees on staff. 

Right now, deliveries are free within 5 miles of a store for orders totaling $45 or more.  Prices vary as some items are sold in bulk or as individual items. Footlong breads cost $1.50 each, while a pack of 150 slices of pre-cooked bacon cost $35.75. A three-pound pack of sliced Black Forest Ham cost $18.40. You can even buy whole egg patties used in breakfast sandwiches. Cost: $9.98 for a dozen whole egg or egg white patties. 

Note: Subway Stores are only selling deli items right now. Supplies such as toilet paper are not being sold. 

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

Battle for Share of Stomach