Tuesday, April 21, 2020

Newk’s Eatery’s Grocerant niche Platform is a Great Start

Grocerant niche offerings are a consumer convenience solution that can evolve into a platform that garners consumer attention while edifying brandable relevant consumer touchpoints according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Mix & Match meal bunding has been a foundation of the grocerant niche growth and the most valuable consumer touchpoint found within Foodservice Solutions® Grocerant ScoreCards according to Johnson. When Newk’s Eatery has launched Newk’s Pantry elevating its service is offering guests and local communities a small footprint of grocery items and meal kits in-store, available through curbside and delivery it was an invitation to extend Newk’s brand with relevance. 
So, Newk’s Pantry is a platform filled with consumer convenience solution and touchpoints consumers have been finding at non-tradition retail locations. Newk’s Pantry opens the door for consumers to shop for key groceries from Grab & Go coolers all while picking up meals for their families from Newk’s. In short killing two birds with one stone so to speak. 
Restaurants to understand that expanding the opportunity to build ‘share of stomach’ empowers them to extend their brand while simultaneously building ‘share of food dollars’ according to Johnson.  
Fresh offerings will include: Newk’s Grab & Go items, Meal Kits, and Menu Items
·         Produce - bell peppers, carrots, tomatoes, cucumbers, lemons & more 
·         Dry & Paper Goods - Toilet paper, paper towels, pecans, dried cranberries & more
·         Desserts – cake slices, brownies, crispies
·         Dairy - Cheddar, Swiss, Gorgonzola, hard boiled eggs
·         Breads
·         Wine & beer 
·         Soup & Sandwich Kit (lunch meat and cheese, bread, soup) 
·         Family Lunch Essentials (lunch meat and cheese, bread, mac & cheese, Newk’s chips, brownie’s, applesauce packets) 
·         Family Meal Kit (soup, salad, protein, bread, beverage) 
·         Build Your Own Pizza Kit (ingredients for your pizza choice – Pepperoni & Sausage, Pepperoni or Margherita – choice of regular or Cauliflower crust) 
·         Take & Bake Mac and Cheese
·         Mac & Cheese Bar Family Meal Kit
Is this the right mix of products? The team at Foodservice Solutions® thinks it a great start.  However, it’s clear they are thinking about grocerants the way they were 10 years ago not how they have evolved.  Consumers are dynamic not static. Don’t let your grocerant niche offering look more like yesterday that today or tomorrows.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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