These must be the good old days where it wasn’t who you knew, but what you knew, that counted when you were looking for a job. If you have a graduate degree in Food Marketing you are in a select group. From what we are hearing, you are in high demand if the number of referrals, recommendations, and references that we have been asked for recently count.
If you have restaurant industry food marketing experience there is increased demand for your service according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Food retail channel lines do not blur in the minds-eye of the consumer according to the Grocerant Guru®.
At the intersection of the growth in grocerant niche Ready-2-Eat and Heat-N-Eat fresh food and consumers insatiable demand for ever more fresh food we find companies the ilk of Casey’s General Stores with grocerant niche prepared food sales currently at $1.1 Billion Dollars (more than many chain restaurants).
Recently Casey’s announced restaurant industry veteran Michelle Wickham will join the company as Vice President, Food Service. Wickham’s new job is not intended to be a caretaker role. There is no doubt that Casey’s plans to evolve the grocerant niche Ready-2-Eat and Heat-N-Eat fresh food space food sales even higher.
Battle for Share of Stomach
Tom Brennan, Chief Merchandising Officer at Casey’s stated “Michelle’s extensive experience in the restaurant industry will be crucial for the continuing elevation of our guests’ experience with convenient food,” …. “We look forward to her leadership and the passion and energy she will bring in helping Casey’s ensure our stores are consistently delivering delicious food and beverages, on-the-go, and at the highest quality.”
With more than 30 years of restaurant industry experience, including fast casual and casual dining. Most recently, she served as Vice President of Culinary, Category, R&D Management, and Catering for national burger chain Red Robin. However, she worked in a number of operational, sales, and product development roles with Qdoba Mexican Eats, the Einstein Noah Restaurant Group, Seattle’s Best, and Yum! Brands.
It’s not just convenience store sector that is looking for Food Marketing Professionals it is Grocery stores chains that sell billions in grocerant niche fresh food, Dollar stores that are fast evolving grocerant niche Ready-2-Eat and Heat-N-Eat food offerings. Let’s not forget restaurants that want evolve their grocerant niche Ready-2-Eat and Heat-N-Eat fresh food sales are in need of professional trained food marketers.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter