Thursday, January 14, 2021

GoPuff Leverages Mix & Match Bundling’s Joins Me to We Movement

Convenience stores have a product mix advantage over restaurants and the ability to look a customer ahead daypart by daypart.  The ability to mix and match a wider variety of products into a customize bundle; for example, a gallon of milk, dozen eggs, Ready-2-Eat Pizza or Heat-N-Eat pot roast dinner is a platform that allows for both pricing flexibility and increased customer satisfaction according to Steven Johnson, Grocerant Guru® at Tacoma, WA base Foodservice Solutions®.  

Success does leave clues and industry leading companies understand that there is an increased unmet need that consumers are expressing when it comes to their everyday life and food, meals, and beverages. That is food and food packaging that has the ‘halo’ of better for you and a hallmark of the Grocerant niche.  

Convenience stores operators know that our Grocerant Guru® has been highlighting restaurants companies that are focused on elevating next year, 2021 in food, as the year the industry focuses on From Me to We” movement in food aka sustainability. That is expanding the ‘halo’ of ‘better for you’ food and food packaging offerings within every sector of retail food.

Around the world consumers are expressing greater sense of urgency around climate change, droughts, wildfires, and increase in intense tropical storms. According to The NPD Group, consumers reported in July that 63% of their eating occasions during the COVID-19 outbreak have been atypical, meaning they’re eating and sourcing foods and beverages outside of their normal routines. That disruption has elevated consumers focus or ‘better for you’ sustainable food and beverage options.

Now GoPuff is set  to join the from Me too We movement’, by making consumers' immediate everyday needs for better-for-you products more accessible with the launch of its Better For You product category.

Now get this available for delivery within 30 minutes, goPuff's Better For You product category features hundreds of healthier food, snack and vitamin options, as well as less- and non-toxic home, bath and body products.

Among the products offered are:

·         Seventh Generation Recycled Bath Tissue;

·         Halo Top Peanut Butter Cup Pint;

·         Healthy Choice Korean Beef Frozen Power Bowl;

·         Annie's Macaroni & Cheese Shells & White Cheddar;

·         Hello Whitening Toothpaste;

·         Simply Cheetos Crunchy White Cheddar Jalapeno;

·         Bolt24 hydrating beverages and more.

Grocerant niche mix and match product bundling are a key hallmark of the grocerant niche that expands customer visit frequency, satisfaction and ticket average.  GoPuff is looking a customer ahead are you?

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success. 

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