Are Millennials Now a Chain Restaurants Nightmare

 

Gen Z is taking center stage and O’ how times have changed within the grocerant niche Ready-2-Eat & Heat-N-Eat fresh prepared food niche. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, our new 2021 Grocerant ScoreCards found 82.3% of consumers don’t know what’s for dinner at Noon, and 61.1 don’t know what’ s for dinner at 4PM %.

Johnson continued “When asked if they wanted to cook dinner from scratch or assemble dinner from fresh meal components 90.4 % of Gen Z chose assemble from Fresh Prepared Meal Components and Millennials 82.7% chose meal components.” Of Millennials asked 78% reported that they would rather buy ‘dinner’ at a fast-food drive-thru rather than cooking at all.”

 

Foodservice Solutions® most recent online Grocerant ScoreCards conducted found what’s more disturbing to U.S. chain restaurants.  That is the ‘halo’ of better for you’ eating.  Millennials while not wanting to cook or assemble meals stated 81.4% said they would rather eat a homemade meal than go out for dinner. Here are the top three responses:

1. The top reason consumers said they’d rather make dinner at home is it cost to much, cited by 74.5% of respondents.
2. Desire to eat better (healthier) (60.1%)
3. The house feels like a happy home, when I cook. (48.3%),

 The simple fact is restaurant price continue to climb in during 2020 they were up 3.4 year over year according to the National Restaurant Association. When consumers are asked about cooking at home it is important to note they are not talking today about cooking from scratch according to Johnson.  What they are talking about is meal assembly. 

Using Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that can be mix & matched into a perfect family meal is how America is shopping for food.  If, success does leave clues and it does.  Retailers and restaurants need to follow the clues to the Grocerant niche. If you think Millennials will continue to order out, and dine-in like they did in the past you just might be wrong.  Unless you have what, they want and how they want it.  Do you?

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.