Traditional Home Cooked Meals for Dinner are Out

If there is one thing that continues to right true within the food sector is the fact that the undercurrents of a cultural shift in family dinner meal prep and traditions is underway as more and more families opt for actives over hours of cooking, cleaning, and doing dishes according Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Soccer, Golf, walking, running, online gaming, binge-watching TV or sports are preferred over cooking from scratch according to Johnson.

Today, cooking from scratch is but a distance memory for most Americans.  In fact, our most recent Grocerant ScoreCard revealed that 83.1% all dinners have at least 1 grocerant niche Ready-2-Eat and or Heat-N-Eat meal component and 68.4% have two grocerant niche meal components.

Consumers are forgoing the traditional home-cooked dinner in return for something less time consuming and panic-inducing specifically grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  Today as regular readers of this blog know restaurants, grocery stores, liquor stores, convenience store and a plethora of online dinner meal options are top of mind, and preferred over cooking from scratch.  

It bears repeating according to our Grocerant Guru® 83.1% of ‘home cooked’ meals with have at least one fresh prepared item on the table from either a grocery store, restaurant, bakery, or mail order. 

Regular readers of this blog know that our team identified the 65 Inch HDTV Syndrome first and continues to be the undercurrent that is driving customer migration according to Johnson.  Prepared food purchases are frequently a planned purchase among 59% of shoppers, while 41% of shoppers said they buy prepared foods on impulse. Dinner has the highest amount of prepared food buys with 79% of respondents making purchases for that meal, while lunch comes in at 77% and breakfast at 62%.

Now, just think about the fact that 59% of grocerant niche Ready-2-Eat and Heat-N-Eat meal component purchases are planned.  I ask you were, when, and are you selling fresh food Ready-2-Eat and or Heat-N-Eat meal components?

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us