Timely, topical, transparent Bitcoin equals customer
relevance to a new generation of consumers and Circle K wants to welcome those
consumers too Circle K according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Customer
relevance edifies your brand with consumers driving new electricity.
Recently, Circle K announced an international partnership with Bitcoin ATM
those of you who do not know, Bitcoin Depot ATMs are kiosks that enable users
to exchange cash for cryptocurrency, allowing for simple, in-person
transactions that give users immediate access to bitcoin and over 30 other
cryptocurrencies. Yes, this is a real thing.
Once again times
they are a Changin’ for those of you old enough to remember. All retailers must continue to look a customer
ahead according to Johnson.
If you did not know that there has been unprecedented
growth of digital currency. Which has
led to large retail companies finding growing interest in Bitcoin ATMs. As one
of the world’s leading convenience and fuel retailers, Circle K is the first
major retail chain to deploy Bitcoin ATMs within its stores.
There is no doubt that demand for
cryptocurrency will continue to increase, that more and more customers will be
visiting convenience stores to use Bitcoin ATMs. So, to use a Bitcoin ATM,
someone would visit a Bitcoin Depot ATM within a Circle K, insert cash after
providing his or her crypto wallet address, and crypto would be sent
immediately to the wallet. The whole process from signing up for an account to
completing a transaction takes just a few minutes. Bitcoin Depot ATM locations
can be found by visiting bitcoindepot.com where all Circle K locations with bitcoin ATMs are listed.
How are you building customer relevance? Who is your next new customer? How are they going to be paying their bill? Brands need customer relevance to drive new electricity
into the brand.
According to Johnson, “Brand relevance is
in part driven with innovation in new food products in combination with new
avenues of distribution all of which are the platform for the new
electricity.” That said, what
are you waiting for?
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable, fresh, with
differentiation that is familiar not different.
international corporate presentations, regional chain presentations,
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert, and public speaking will leave success clues for
all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call