Wednesday, July 28, 2021

At Circle K Cash is King but Bitcoin is Welcome


Timely, topical, transparent Bitcoin equals customer relevance to a new generation of consumers and Circle K wants to welcome those consumers too Circle K according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Customer relevance edifies your brand with consumers driving new electricity.

Recently, Circle K announced an international partnership with Bitcoin ATM network Bitcoin Depot.  For those of you who do not know, Bitcoin Depot ATMs are kiosks that enable users to exchange cash for cryptocurrency, allowing for simple, in-person transactions that give users immediate access to bitcoin and over 30 other cryptocurrencies. Yes, this is a real thing.  Once again times they are a Changin’ for those of you old enough to remember.  All retailers must continue to look a customer ahead according to Johnson.

If you did not know that there has been unprecedented growth of digital currency.  Which has led to large retail companies finding growing interest in Bitcoin ATMs. As one of the world’s leading convenience and fuel retailers, Circle K is the first major retail chain to deploy Bitcoin ATMs within its stores.

Bitcoin Depot CEO Brandon Mintz, stated, “We’re thrilled to create a long-term, strategic partnership with Circle K and to expand our footprint internationally with a global leader in convenience and fuel retail.”… “Circle K understands that cryptocurrency will be a growing part of the future economy and payments landscape. By adding Bitcoin ATMs to the company’s stores, Circle K can attract new customers to their stores, offer financial access to underserved communities, and set themselves apart from other retailers with this new technology.”

There is no doubt that demand for cryptocurrency will continue to increase, that more and more customers will be visiting convenience stores to use Bitcoin ATMs. So, to use a Bitcoin ATM, someone would visit a Bitcoin Depot ATM within a Circle K, insert cash after providing his or her crypto wallet address, and crypto would be sent immediately to the wallet. The whole process from signing up for an account to completing a transaction takes just a few minutes. Bitcoin Depot ATM locations can be found by visiting where all Circle K locations with bitcoin ATMs are listed.

Circle K Senior Vice President Global Merchandise and Procurement Denny Tewell, stated “At Circle K, we are passionate about making our customers’ lives a little easier every day, and we are continually looking at ways to enhance their experience in our stores and be their favorite stop for a growing range of needs and occasions,” …“Our partnership with Bitcoin Depot further builds on this commitment, giving our brand an important, early presence in the fast-growing cryptocurrency marketplace as a convenient destination where customers can buy Bitcoin.”

How are you building customer relevance?  Who is your next new customer?  How are they going to be paying their bill?  Brands need customer relevance to drive new electricity into the brand.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson, stated, “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869


  1. Nice article keep it up

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