Timely, topical, transparent Bitcoin equals customer relevance to a new generation of consumers and Circle K wants to welcome those consumers too Circle K according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Customer relevance edifies your brand with consumers driving new electricity.
Recently, Circle K announced an international partnership with Bitcoin ATM network Bitcoin Depot. For those of you who do not know, Bitcoin Depot ATMs are kiosks that enable users to exchange cash for cryptocurrency, allowing for simple, in-person transactions that give users immediate access to bitcoin and over 30 other cryptocurrencies. Yes, this is a real thing. Once again times they are a Changin’ for those of you old enough to remember. All retailers must continue to look a customer ahead according to Johnson.
If you did not know that there has been unprecedented growth of digital currency. Which has led to large retail companies finding growing interest in Bitcoin ATMs. As one of the world’s leading convenience and fuel retailers, Circle K is the first major retail chain to deploy Bitcoin ATMs within its stores.
There is no doubt that demand for cryptocurrency will continue to increase, that more and more customers will be visiting convenience stores to use Bitcoin ATMs. So, to use a Bitcoin ATM, someone would visit a Bitcoin Depot ATM within a Circle K, insert cash after providing his or her crypto wallet address, and crypto would be sent immediately to the wallet. The whole process from signing up for an account to completing a transaction takes just a few minutes. Bitcoin Depot ATM locations can be found by visiting bitcoindepot.com where all Circle K locations with bitcoin ATMs are listed.
How are you building customer relevance? Who is your next new customer? How are they going to be paying their bill? Brands need customer relevance to drive new electricity into the brand.
According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” That said, what are you waiting for?
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869