New avenues of fresh food distribution continue to open up. Each one seems to have the ability to garner new customers. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® asks, where are you customer shopping after they leave your store, and why?
Robomart is a Santa Monica, California-based company hails itself as the first store-hailing platform. So, what does that mean? Ok, consumers can us the proprietary Robomart app, then they can hail an automated store on wheels and have it arrive at their location in less than 10 minutes, making it the fastest delivery service currently available, according the Robomart press release.
Robomart partnered with Miami-based REEF, an operator of mobility and logistics hubs and neighborhood kitchens in North America, to manage product stocking, tagging, scanning, integrity and replenishment. The goal, fresh food fast and flavorful was clearly top of mind according to Johnson.
Ali Ahmed, co-founder of Robomart, stated, "We're incredibly excited to launch Robomart in West Hollywood and introduce consumers to the latest innovation in retail,"… "In the past decade, online delivery services have grown substantially and filled a need in the market; however, there are still many challenges that make these services undesirable for consumers.
The press release stated that, initially, the company is rolling out two Robomart types: a Pharmacy Robomart and a ready-to-eat Snacks Robomart. It is developing a Grocery Robomart. Johnson, believe that the full potential will not be reached until the focus on daypart meals with Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869