When announced, Domino's Carside Delivery 2-Minute Guarantee Over/Under Challenge is free to play and is taking place now through July 12, 2021, at draftkings.com/dominos and on DraftKings' Daily Fantasy app there was little doubt from industry insiders that time starved consumers would be knocking on Domino’s door to save time once again. This branded messaging will once again be disruptive according to Johnson.
According to Johnson, “Brand relevance is in part driven with innovation in new food products and or service, when you edify your core brand message you elevate a platform driving new electricity.” That said, what are you waiting for?
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”. Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Our Grocerant Guru® can help your company edify your brand with relevance. Call 253-759-7869 for more information.