When announced, Domino's Carside Delivery
2-Minute Guarantee Over/Under Challenge is free to play and is taking place now
through July 12, 2021, at draftkings.com/dominos and on DraftKings' Daily
Fantasy app there was little doubt from industry insiders that time starved
consumers would be knocking on Domino’s door to save time once again. This branded messaging will once again be
disruptive according to Johnson.
According to Johnson, “Brand relevance is
in part driven with innovation in new food products and or service, when you
edify your core brand message you elevate a platform driving new
electricity.” That said, what
are you waiting for?
Johnson stated “that in my minds-eye the
new electricity must be very efficient for the supply chain and includes such
things as fresh foods, developing brands, unique urban clothing,
grocerant positioning, fresh food messaging, autonomous delivery,
cashier-less retail, plates, glasses, cash-less payments, digital hand-held
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable, fresh, with
differentiation that is familiar not different.
leave clues. One clue that time and time again continues to resurface is “the
consumer is dynamic not static”. Regular
readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA
based Foodservice Solutions®. Our
Grocerant Guru® can help your
company edify your brand with relevance.
Call 253-759-7869 for more information.