Saturday, July 17, 2021

Pilot Flying J Social Media Sweepstakes


Social Media is a key tool in every food marketer’s tool kit according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “inviting customers into you brand while asking for input is an effective way to drive new electricity into your brand while edifying you customer base”.

Pilot Flying J has partnered with both HEINZ and Oscar Mayer Foodservice for a celebration of the all-American hotdog and the moments that bring people together with the #ShareaDogSweepstakes and an exclusive offer for a free hot dog at Pilot Flying J on National Hot Dog Day.

So, beginning July 13 through August 10, customers are encouraged to post a photo sharing a moment or memory with loved ones and enjoying hot dogs for a chance to be one of 10 lucky “wieners” receiving a $500 Pilot Flying J gift card.

Here is how it works; to enter the contest, simply tweet or post the photo on Twitter or Instagram and include “#ShareADogSweepstakes” and tag @PilotFlyingJ. Winners will be notified via Twitter or Instagram on or around August 11, 2021.

This current celebration continues on National Hot Dog Day, Wednesday, July 21, with a free hot dog at Pilot Flying J. Download or open the myRewards PlusTM app for an exclusive offer on July 21 to redeem for one free roller grill item, including 100% all-beef Oscar Mayer Foodservice hot dogs, at any participating Pilot or Flying J Travel Center. Guests can top their free hot dogs with all of their favorite HEINZ condiments, or try a new HEINZ Dip Cup for a twist on the classic with a variety of sauces including Barbecue, Ranch, Sweet & Sour and Honey Mustard.

Brian Ferguson, Chief Merchant for Pilot Flying J, stated, “This year, it’s such a great feeling to enjoy being with family and friends that we haven’t seen in a while,”… “Nothing says summertime quite like a backyard BBQ or a road trip with loved ones and an Oscar Mayer hot dog, especially a free one!”

Patricia Keller, Marketing Director at Oscar Mayer Foodservice, stated, “After the pandemic kept so many of us apart, it’s time to celebrate being together again, and nothing sparks more smiles in the summer than delicious Oscar Mayer hot dogs,” ...  “We at Oscar Mayer know you can’t go wrong when you start with a better dog, and we’re proud to continue to be an American tradition since 1883. We hope that everyone who stops by Pilot Flying J this summer and bites into an Oscar Mayer hot dog remembers to take life a little less seriously and enjoy the delicious side of summer.”

Get this, to top off the celebration with some extra relish, the iconic Oscar Mayer Wienermobile will be making appearances at two Pilot Flying J locations in Newark and Carney’s Point, New Jersey on July 21 and 26, respectively. Each Wienermobile is piloted by a team of Hotdoggers, who buckle their “meatbelts” and travel in a giant rolling hot dog to spread miles of smiles to fans everywhere. Today, the giant hot dog on wheels can be measured as 60 hot dogs long and 24 hots dog’s high (which is 27 feet long and 11 feet tall). How are you building new electricity this summer?

Today, new partnerships can drive sales in foodservice today as your brand is searching for the new electricity to help drive the brand forward. Ask yourself do I need a push our brand forward in search of new electricity?

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, social media, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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