Monday, July 19, 2021

Grocerant Niche Coupons Work, All Foodservice Coupons Work

In the United Sates there are 79.1% of adults have a mobile smart phone.  Smartphone consumer are not early adopters they are the majority of the marketplace. Smartphones have become hand held marketing tools that every food retailer should consider first as they reach into their marketing tool kit according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Johnson, continued saying consumer have not discontinued using coupons they are now simply looking for them on a digital platform rather than a printed format. Today there is a new universal digital coupon format gaining momentum among retailers, manufacturers and data technology organizations, hope is to make coupon access and use easier for consumers.

C-store loyalty services provider Electrum Holdings has partnered with digital coupon industry group The Coupon Bureau to bring universal digital coupons to the convenience space.

So, consider that by combining universal, single-use coupons through The Coupon Bureau’s AI coupon format, and Electrum’s technology, and loyalty expertise, the partnership paves the way for consumer packaged goods (CPG) manufacturers to fund loyalty discounts in the convenience store space and other formats for the first time. Have you been looking for a new avenue of distribution for your coupons?

The Coupon Bureau is a nonprofit industry group and centralized data exchange connecting stakeholders to its new universal digital coupon project. AI (8112) coupons are universal, single-use coupons validated in real-time through The Coupon Bureau’s Universal Positive Offer file.

Electrum Holdings President Edward Craig, stated, “Electrum’s rules based on-line processing technology and loyalty services combined with the Coupon Bureau’s data warehousing and delivery capabilities of multiple CPG manufacturer digital coupons will result in the long-awaited, universal acceptance of coupons in the convenience store space,”.

The collaboration, added Craig, will greatly benefit manufactures, convenience stores and consumers. Brandi Johnson, CEO of The Coupon Bureau, said that c-store adoption and standards development has been a major focus for her company in 2021. Foodservice operators use to have a sign / billboard along most highways.  Today, digital platforms are replacing the highway billboard according to the Grocerant Guru®.

Battle for Share of Stomach

Brandi Johnson, continued, “Our ongoing collaboration with Conexxus has brought a number of new partnerships into our trajectory,” … “Technology providers like Electrum are so valuable to us because of their expertise and experience in this vertical. We are looking forward to deploying our first pilot with their team later this year.”

Now, the Coupon Bureau’s mission is to connect manufacturers, retailers and consumers through technology and community, to build solutions to the issues of real time validated, retailer agnostic coupons and fraud prevention. A non-profit corporation, TCB works with members of leading coupon and retail associations – ACP, JICC, FMI, GMA, CONEXXUS and GS1 US – to develop new technology, support third-party technologists, deploy educational programs for industry stakeholders, and give back to the community.

So, Electrum offers robust loyalty services tailor made for the convenience store space and just maybe your space as well. With over 20 years of experience in loyalty and payment processing, Electrum delivers a profitable loyalty program unique to each retailer, high enrollment and customer retention, multiple communication channels with customers, and actionable analytics that aim to drive customers inside the store.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success. 

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