Monday, July 5, 2021

Hy-Vee Focusing on Restaurant Meals


Consumers are dynamic not static and Hy-Vee has realized that if you want to keep consumers buying meals and meal components from you, you have to sell customer what they want.  This month Hy-Vee is focusing on it’s in-store restaurant breakfast menu and doing a good job according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Giving consumers what they want and how they want it works. So, this month Hy-Vee has unveiled a new “Best Breakfast in America” breakfast menu—complete with breakfast cocktails in select locations—that focuses on fresh, high-quality ingredients.

So, the made-to-order menu features skillets, with eggs and homestyle potatoes as a base and various meat and veggie ingredient options; pancakes, including apple pie pancakes with caramel, cinnamon and whipped cream; waffles in Nutella Banana or Sweat Cream; omelets, with four varieties available as well as an option for customers to create their own; French toast, including a Berry Bliss Stuffed French Toast; and sandwiches and platters.

Not up to all of that? Well, that’s ok, the menu also includes “classics,” such as eggs served with sausage or bacon, toast or pancakes and potatoes or fruit; biscuits and gravy; oatmeal; a breakfast burrito; and a gourmet cinnamon roll.

Get this, in addition to fresh-squeezed orange juice, coffee, milk, tea and soft drinks, some Hy-Vee locations will offer a menu of breakfast cocktails, featuring mimosas, including a flight that includes four varieties; sangrias and margaritas; bloody marys; spiked coffees; and more. Breakfast hours will vary by store, Hy-Vee said on its website. All of this from a mid-west grocery store.  Hey, restaurants does this menu sound better than yours for breakfast?

Now there was even more fun than food during June, as in celebration of its “Best Breakfast in America” menu, Hy-Vee held an event June 24 at its Blue Springs, Mo., store to break the Guinness World Record for largest serving of pancakes. An adjudicator was on-site and declared the record officially broken when Hy-Vee chefs and employees flipped the 12,717th pancake. The team, however, continued to cook and ended the event with 13,000 pancakes at 12:16 p.m. The previous record was 12,716 pancakes set in 2017 in Moscow, Russia. Who’s ready for breakfast?  Hy-Vee anyone.

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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