Tuesday, July 13, 2021

Donatos Growth with Ghost Kitchens


Donatos pizza is a dynamic company, they have tried just about every style of business model over the past 20 years.  The fact is they continue to grow, garner new customers, drive top line sales and bottom-line profits.  That according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® is what good companies do until they find the perfect fit.

Partnerships matter, and partnerships can drive new electricity into the brand and with consumers according to the team at Foodservice Solutions®. Donatos continues to drive growth with product the ilk of their brand's famous Edge to Edge topped thin crust pizzas, recently, Donatos announce a new partnership with REEF Kitchens to expand its presence in Nashville that began on June 23, 2021.

Consider this that in just five years since they open the first store in the Music City, Donatos has become a favorite of locals, visitors and students from both Vanderbilt and Belmont at its location in Midtown. An additional restaurant opened in nearby Murfreesboro four years ago, but requests for more locations and expanded delivery options around Nashville have continued to pour in.

Now, through the delivery-only partnership with REEF, customers in more areas of Music City and the surrounding communities will be able to order Donatos on demand.  REEF has a national network of Neighborhood Kitchens that enables food entrepreneurs, local restaurants, and national brands to open and quickly expand their delivery business for less than it would cost to build a new unit. The newest Donatos location in Nashville will service the East Nashville neighborhoods via delivery from all major delivery platforms including UberEats, DoorDash, Postmates, and Grubhub.

Donatos CEO Tom Krouse, stated, "We are excited about this new partnership and the ability to help more Nashville residents enjoy our pizza,". "REEF is a scalable way to grow our business through delivery."

"In a time where delivery, convenience, and quality are king, we're honored to tap our Neighborhood Kitchens to help Donatos reach new customers in Nashville," says Carl Segal, REEF's Chief Enterprise Success Officer.

This is the first of what both Donatos and REEF hope will be a multi-city growth venture throughout the country between the brands. Combining increased interest with new franchise partners, its partnership with Red Robin, and potential with REEF, the Donatos brand, which can now be found in 300 locations, is positioned for explosive growth in 2021 and beyond. How are you building out your network of stores and at what cost?

According to Johnson, “Brand relevance is in part driven with innovation in new food products and or service, when you edify your core brand message you elevate a platform driving new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

No comments:

Post a Comment