Grubhub is setting the stage for long term success according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Regular readers of this blog know that that Grubhub was recently bought and is owned by one of the most successful online ordering platforms in the world, Eat Takeaway, based in the Netherlands.
Focusing on Gen Z and Millennials as primary customers there are three essential words explain their values. These words are: care, lead, and deliver, which explains their undeniable desire to ensure that their customers receive satisfaction. Each are hot button consumer touchpoint for the restaurant and the consumer. That will add value over time when executed.
Recent research shows that Grubhub has the highest sales in America when it comes to online food ordering and delivery compared to other delivery services. According to research, consumers spend seven percent extra when using the app than when ordering in person. Therefore, Just Eat Takeaway is more expensive. However, using the app provides you with many venues to select from, which may be time-consuming if you decide to do it on your own.
For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869