Subway Is Looking A Customer Ahead

 

Driving top-line sales and bottom-line profits at each unit world wide requires that a company find the universal commonalities of change.  Then develop a program at the intersection of the that change and the consumer.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® Subway is back on track, focusing on the consumer and unit profits. 

Week after week, there are more businesses calling employees back to the office, they’re finding a simple perk can smooth the transition: free meals. In fact, 93% of leaders report that more employees show up to the office on days when the company provides free food.

With more people returning to the workplace and team building a must, Subway, is serving up a redesigned catering program, complete with new easy-order menu choices, convenient delivery and pick-up options, and improved packaging to make feeding a crowd simple. 

Trevor Haynes, president of Subway North America, stated, “Over the last year, we’ve continued to see an increased demand for pickup and delivery orders overall, alongside larger catering orders spurred by a return to in-office operations and increased gatherings,” … “As demand for catering continues to grow, Subway is the ideal choice with refreshed options and craveable, signature sandwiches that travel well, are easy to serve and accessible from virtually anywhere.”

This new updated catering program enables guests to enjoy the same convenience and affordability as in-restaurant dining, with plenty of new and familiar flavorful menu items to launch a feeding frenzy. Elevated catering offerings include:

·         “Easy Order” options: In addition to the continued offering of customized orders, guests can enjoy a simplified and convenient ordering process, thanks to new pre-selected platters and lunch box options, gallon-size beverages, toppings trays and condiment packets.

·         Pickup and delivery: With thousands of Subway restaurants in neighborhoods across the country, guests can easily place catering orders for delivery or pickup, no matter the size or type of event.

·         Upgraded packaging: Guests can flip open new cardboard boxes and — with health and safety top of mind — enjoy dining with single-serve and pre-wrapped food packaging. Lunch box options, toppings trays, gallon-size beverages and tote bags also feature a refreshed design.

 

Jenn Saunders-Haynes, director of catering at Subway, stated, “The enhancements to our catering program reflect a wealth of research, improve upon the guest experience with a simplified ordering process and reduced wait time for pickup or delivery, and have a positive impact on our franchisees’ bottom line, with most orders representing incremental sales”.

Big companies do things in a big way, Subway is also making its debut as one of the largest catering providers on the ezCater marketplace, one of the leading nationwide providers of corporate food solutions. Through ezCater, organizations can easily centralize food orders and fulfill everything from daily employee meals to company-wide meetings and events. ezCater’s expansive network means easier access for professionals to Subway’s turnkey catering solutions as well as expanded reach for franchisees who will have the opportunity to cater for new guests in their area.

Mike O’Hanlon, chief customer care & operations officer at ezCater, and "Subway is a fan favorite in the workplace,”… “As food for work becomes an increasingly important employee perk, we're thrilled to help power the relaunch of Subway's catering program. Now companies nationwide can bring Subway catering into their workplace and make the most of their lunch break."

Edifying its relationship with the consumer, Subway’s catering relaunch is part of the brand’s ongoing transformation journey to improve across all aspects of the brand, including the guest experience in restaurant, and online as well as introducing new and craveable signature menu items and ingredients. 

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.