One
the hallmarks driving the successful adoption and growth of grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food is consumers ability to mix
& match meal components including both food and beverage products into a
customized family meal according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
Sheetz
Inc. has teamed up with third-party delivery service DoorDash to celebrate
the start of summer by offering a delivery deal. Now through June 28, all
orders placed through the Sheetz mobile app or the Sheetz website will be
charged $0 for delivery.
Ryan
Sheetz, vice president of marketing and brand at Sheetz, stated, "Customers don't have
to travel to get their hands on our mouthwatering menu," …. "Thanks
to our partnership with DoorDash, customers don't even need to get out of the
pool. Just open the Sheetz app or website, choose from our extensive
Made-to-Order menu including breakfast, appetizers, lunch, dinner and more,
customize it just how you want, and have it delivered right to your door — or
pool."
Empowering customer choice and the
unofficial start of summer, customers can order a variety of summer items off
of the retailer's signature Made-to-Order menu. These include burgers, hot
dogs, iced drinks, milkshakes, smoothies and more, the company said.
Sheetz partnered with DoorDash empowering
consumers and too drive new electricity into its brand with on-demand delivery from
more than 560 c-stores in December.
At first Sheetz only offered delivery
through the DoorDash website or mobile app before adding the ability to order
through Sheetz's website or mobile app in January. Customers can have their
items delivered exclusively through DoorDash Drive, DoorDash's white-label
fulfillment platform that powers direct delivery for any business.
Sheetz continued, "This new
partnership with DoorDash allows Sheetz to significantly expand delivery
options and further fulfill our mission to give customers what they want, when
they want it, how they want it," …"Customers can still order from our
extensive Made-to-Order menu and select custom options with the touch of a
finger, and now, they can do it from the comfort of their home."
Growing a Larger Share of Stomach
Is easy when you follow success clues.
Consumers can mix and match a variety of
offerings from Sheetz's MTO menu and the Sheetz Brothers Coffee lineup can be
ordered for delivery. Convenience items such as bottled drinks, energy drinks,
candy, snack bars, chips and medicine are also available for purchase and
delivery through the platform.
DoorDash connects consumers with their
favorite local and national businesses in more than 7,000 cities across the
United States, Canada, Australia, Japan and Germany.
When you think brand relevance in an evolving
world, what will edify brand value with relevance and new electricity? According to Johnson, “Brand relevance is in part driven with innovation
in new food products in combination with new avenues of distribution all of
which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity
must be very efficient for the supply and includes such things as fresh
foods, smaller footprint, developing brands, fresh flowers, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next
generation of retail must embrace the artificial intelligence revolution
while simultaneously embracing fresh food that is portable according
to Johnson.
Foodservice Solutions® specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a new menu product segment and brand and menu
integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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