Tuesday, June 21, 2022

Little Caesars Partnership Success Clue

Success does leave clues and you don’t get to be the third largest pizza chain in the world without picking up some good clues.  One of the best clues for a food retailer to learn is that the right partnership can drive top-line sales and bottom-line profits while creating new electricity for your brand; according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Everyone that reads this blog knows that Little Caesars, is the home of the famous HOT-N-READY pizza, and the NFL today announced a multi-year partnership that names Little Caesars as the Official Pizza Sponsor of the National Football League. As one of Little Caesars highest-profile partnerships to date, the collaboration will continue to build on Little Caesars momentum of growth over the past several years.

Now when you are thinking brand relevance in an evolving world, what will edify brand value with relevance and new electricity? At Little Caesars it is the NFL. According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson.

Growing a Larger Share of Stomach

with Partnerships Works

There is no doubt that eating pizza and cheering on the home team combine to make the perfect weekend social activity.  Little Caesars plans to be a special part of those game-time meal occasions.  The brand, which revolutionized the pizza industry with HOT-N-READY pizzas for convenient pickup and launched the pizza industry’s lowest priced delivery at the 2020 Super Bowl. 

This partnership makes a perfect match for the over 100 million NFL fans who regularly watch football games and want their gametime meals quickly and easily -- whether they choose delivery, exclusive Pizza Portal pickup, or carry-out. Little Caesars is known for unique product offerings and promotions like the Pretzel Pizza, Detroit-Style Deep Dish Pizza, the Batman Calzony, and now offers 33% more pepperoni on its Classic pizza.

Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships, stated, “We’re thrilled to welcome Little Caesars to the NFL family,” says. “With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States.”

Expanding visibility to its target demographic the deal comes about a month before the start of team training camps, the annual unofficial kickoff of the NFL season. The agreement will offer Little Caesars a set of exclusive marketing rights designed to connect the pizza brand with the NFL.  There will be some exciting new components like social media games, new products, new packaging, and unique promotions will be revealed before the start of the 2022 season and continue throughout the course of the sponsorship.

Dave Scrivano, president and CEO of Little Caesars, stated, “This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country,”… “And because we’re the value leader in the pizza industry, hungry fans can enjoy weekly gametime meals at a very affordable price during a time when food prices are on the rise.”

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: FacebookLinkedIn, or Twitter 

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