Once again, the weather has warmed up and
7-Eleven is planning an extra-large
celebration for its 95th birthday on July 11, aka 7/11. For the first time
ever, 7-Eleven will hold Slurpee Day at all 7-Eleven, Speedway and Stripes
stores and give customers 11 days to redeem their free small Slurpee drink. The
Grocerant Guru® thinks
this will be the best promo for 7-Eleven this year.
Starting on July 1, a coupon for one free
small Slurpee drink will be loaded onto the accounts of 7Rewards and Speedy
Rewards loyalty program members. The free Slurpee offer can be redeemed
in-store from July 1 through July 11, making it the ultimate birthday party
favor.
So, customers will also be able to choose
from a wide variety of Slurpee flavors, including classics like Blue Raspberry,
Cherry, Pina Colada or Coca-Cola, the fan-favorite that made history as the
first Slurpee drink in space last summer. Those who
want to try something new can select limited-time only flavors like Mango
Lemonade, which offers a blend of mango flavor and tart lemonade with a
refreshing taste that demands they take another sip.
They can also try the new Slurpee mystery
flavor What the Fanta. The color is orange, but looks may be deceiving.
Shoppers are encouraged to try to decipher the secret Slurpee flavor.
Once again there is more, to the Slurpee
deal, 7-Eleven is rewarding customers
with 11 days of one-dollar deals on their favorite snacks. From July 1 to July
11, 7Rewards and Speedy Rewards members can snack on select items at
participating 7-Eleven, Speedway and Stripes locations for just $1 in-store.
Pool party, don’t worry, is you are swimming
in the pool or basking in the summer sun, customers can also redeem their free
Slurpee drink via 7NOW delivery on July 11 only. Additionally, for a limited
time, new users of 7NOW can enjoy a free pizza with their first delivery order
using the code "PIZZA."
Marissa Jarratt, executive vice president
and chief marketing officer at 7-Eleven,
stated, "We're thrilled to be celebrating Slurpee Day for the first time
across all of our banners so we can spread the Slurpee drink birthday love even
further," … "And 11 days of free Slurpee drinks is just the
beginning. With a mystery Slurpee flavor, dollar deals on all roller grill
items including Big Bite hot dogs and fan-favorite snacks and drinks such as
pizza slices and any size iced coffee, this Slurpee Day is shaping up to be
quite the celebration."
Invite Foodservice Solutions® to complete
a Grocerant ScoreCard, or for product positioning or placement assistance, or
call our Grocerant Guru®. Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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