Sunday, March 31, 2024

Success Clues from McDonald's and Krispy Kreme Partnership


Regular readers of this blog know that success does leave clues. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® ponders what could be next in this top-of-mind branding breakfast daypart partnership between McDonald’s and Krispy Kreme.  Will it drive new electricity into both brands or just one?

1.       Leveraging Brand Recognition: Both McDonald's and Krispy Kreme are globally recognized brands. This partnership would combine their brand power, potentially attracting customers who frequent either establishment and introducing Krispy Kreme to those who haven't tried it yet.

2.       Synergy of Sweet and Savory: McDonald's breakfast menu is known for its savory options. Krispy Kreme's donuts would add a sweet element, catering to a wider customer preference and potentially encouraging combo purchases.

3.       Creating Buzz and Excitement: A limited-edition menu featuring Krispy Kreme donuts at McDonald's would generate excitement and buzz. This could lead to increased customer traffic and media attention.

4.       Offering Unique Menu Items: The partnership could introduce innovative breakfast offerings. Imagine a McGriddle sandwich featuring a Krispy Kreme donut or a Krispy Kreme donut breakfast bowl with fruit and yogurt.

5.       Reaching New Customer Segments: Krispy Kreme has a loyal customer base that might be drawn to McDonald's for breakfast due to the convenience and wider range of breakfast options.

6.       Potential for Upselling: The partnership could encourage upselling. Customers who order a McCafe beverage might be more likely to add a Krispy Kreme donut to their breakfast.

7.       Social Media Potential: This collaboration would be a social media goldmine. Eye-catching donut creations and breakfast deals could be heavily promoted, driving brand engagement and customer interest.

It's important to note that there could also be challenges to consider, such as ensuring quality control and maintaining menu coherence. However, if executed well, a McDonald's and Krispy Kreme partnership has the potential to be a breakfast sales game-changer.

Are you looking for new customers? Do you want to keep your current customers while building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Considering that these are just some reasons why a McDonald's and Krispy Kreme partnership could be a breakfast sales game-changer. It's important to note that there might also be logistical challenges to consider, but the potential benefits for both brands are undeniable.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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