Time is the new currency that is most important in consumer meal buying decisions as noted back in the day by our own Grocerant Guru® Steven Johnson and it remains the case today. Customers can be in and out of Eat Fit Go, with lunch in hand, in just a few minutes and according to Johnson that a foodservice success clue not to be overlooked.
Eat Fit Go is not like other fast food drive-thru restaurants. Eat Fit Go sells food for the health-conscious making fresh, pre-portioned and packaged meals on a daily basis, all high in protein, low in sodium, and mostly preservative-free; including breakfast, lunch, dinner, snacks and some children’s items.
Eat Fit Go COO Jen Cain stated “We cater to all types and ages, so our variety widely varies, but we strive to offer something on our menu for all dietary preferences…..About 90 percent of our menu is gluten-free, as well as all of our pasta. We are always listening to our consumers and offering new menu items that cater to their dietary restrictions or needs.”
According to Tacoma, WA based Foodservice Solutions® team Eat Fit Go is a great example of a retailer that takes the complexity out of What’s for Dinner. Since they have an expanding variety meals and meal components Eat Fit Go saves the consumers time, reduces the paradox of What’s for Dinner and empowers choice in meal component bundling.
Cain continued saying that said stores see between “100 and 200 transactions daily, and $40 tickets are common. "Some guests purchase one meal to dine in, and many others will purchase the Perfect Week, which is five breakfasts, five lunches, five dinners and five snacks," For beverages, Eat Fit Go sells water, Bai water and Bai Bubbles — naturally sweetened, low-calorie drinks. The company also sells Rx Bars, which use egg whites as a protein source instead of powders.
With a footprint between 1,100 and 1,500 square feet, each unit has has several dining areas, a microwave station and meal fridges. Eat Fit Go first launched in Omaha in February 2016 and now has locations in Kansas, Missouri, Arizona, South Dakota, Iowa and elsewhere in Nebraska — as well as plans to expand into Colorado, Georgia, Minnesota and Oklahoma, with expectations for other locations down the road.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869