At the intersection of restaurants, grocery service deli’s, C-stores Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson stated “retailers are driving top line sales and bottom line profits as customer momentum for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food accelerates.
Regular readers of this blog were not surprised to learn that it is Fast Food Restaurants that now account for 79% of all restaurant visits according to the NPD Group and they are the most popular for but take-out and delivery as well.
Technomic found that “takeout and delivery from fast casual, family restaurants, traditional casual dining as well as in the retail sector all showed significant gains over the least three years. Johnson explained that consumer momentum for Take-Out and Delivery has been driven in large part by new technology, in mobile ordering and adoption of the technology by Millennials.
The Technomic report found that “Consumers aged 18-34 are the biggest users of takeout and delivery, with half saying they order food to go more often than they did three years ago, the report found. Among all age groups, the availability of nearby takeout and delivery options and simply getting into the habit of ordering in or picking up food are the factors driving most of the growth.”
Chain Restaurants, Grocery Store Deli’s, and Convenience stores all have entered the catering space focusing on offices, events, and homes according to our Grocerant Guru® who stated “Corner Bakery Café, Publix Grocery stores, and Casey’s General Store are three great examples”.
All three of those companies focus on the customers to ensure order accuracy, food freshness, quality, and on-time delivery. Third party delivery companies have entered the fray advertising and garnering incremental business for the retailer. Companies the ilk of Postmates, Caviar, Amazon Prime (Restaurant), Grubhub, DoorDash and UberEats who is working with McDonald’s for delivery.
What is important is that the retail foodservice customer is evolving faster and faster. Is your company evolving faster and faster or are you watching to see where the customer goes. Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is the fastest growing sector of every sector of retail foodservice today. Where are you selling food? Who are you selling fresh food? Are your customers migrating?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.