Friday, June 9, 2017

Casey's General Store Evolving with Relevance

Casey's General Stores was founded in 1959.  During the past 58 years Casey’s has never stopped evolving today with over 1957+ they continue to evolve.  It was less than two years ago that Casey’s they developed a mobile initiative, however today that initiative is a key growth area for Casey’s according to our Grocerant Guru® that’s evolving with relevance.
Casey's President and CEO Terry Handley said the company is encouraged by the gains in its online ordering program and mobile app program.  “Since its rollout in January 2016, total downloads of Casey's mobile app have exceeded 850,000 and that number continues to grow,”
According to the team at Tacoma, WA based Foodservice Solutions® strategic partnerships are essential in elevating and evolving brands today. Casey's understands that and partnered with OpenStore by GasBuddy to launch its mobile app.

When using the app, consumers can navigate to their nearest Casey's location, check gas prices, find the latest deals and product offerings, and order pizza from their smartphones, The app launch closely followed Casey's implementation of online ordering, which proved succesful.

Handley continued “the amount of pizza orders completed online has climbed to approximately 14 percent, and the basket ring of an online order continues to be around 20 percent higher compared to telephone orders.”
Casey's will continue to evolve and in 2018 they will be taking further steps to enhance digital engagement with its customers, including the launch of a loyalty program. Handley stated “"We believe we have an opportunity to widen our customer base and increase revenue as a result,"

Consumers are dynamic not static and Casey’s is one retailer that is not too old to evolve.  Success does leave clues  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email:

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