When you ask a Millennial, What’s for Dinner, they are not sure but the one thing that they are sure of is that like to try food from new points of differentiation everything from food trucks, meal kits, Munchery chef meals delivered, kiosk, carts, farm stands as discovery and authenticity guide the day according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
While our own Grocerant Guru® coined the term Complexity Free Food as regular reader of this blog know. The NPD Group reports that for U.S. restaurants and foodservice outlets, Millennials as a group currently represent about 14.5 billion visits and $96 billion in spending, which is 23% of total restaurant spend.
Restaurants are befuddled by according to NPD as “Older Millennials, ages 25-34, who are more likely to have families, have cut back the most on restaurant visits, making 50 fewer visits per person over the past several years, according to the report. Younger Millennials, those who are 18-24 years old, made 33 fewer visits per person. Annual per capita restaurant spend for younger Millennials is $1,240, which is down $146 per person compared to their spending in 2007, and older Millennials’ annual per capita spend is $1,369, down $213 per person.”
Millennials feel better about cooking at home because they consider it healthier and it tastes better than what they can get away-from-home however one problem they do not cook from scratch. In fact as regular readers of this blog know 83% of meals prepared at home by Millennials include at least one grocerant niche Ready-2-Eat or Heat-N-Eat meal component. My friends Millennials have discovered the grocerant niche and like it! What are you selling and where?
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed Grocerant Program Assessment, or new Grocerant niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us