Legacy retailers are taking a back seat to entrepreneurs, start-ups, and technology with regard to integrating the ‘pulse’ of the consumer with next steps in food retailing today according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
Terra’s Kitchen clearly had the pulse of the consumer top of mind when they introduced Terra's Kitchen Cheeseburger Pizzas, an item in its new Family Meals Line. Regular readers of this of this blog know that 56% of consumers eat burgers at least once a week and that time is the new currency that is most important in consumer buying decisions.
Terra’s Kitchen specializes in family meal kits simple healthy cooking with pre-cut ingredients. Terra’s Kitchen, which bills itself as a “healthy meal-kit delivery service. The company has launched Family Meals, a line of four-serving dishes including pre-prepped and portioned ingredients in a climate-controlled, reusable vessel for easy-to-make recipes that can be prepared in 15 to 30 minutes.”
This new line expands the variety of Baltimore-based Terra's Kitchen’s menu, which currently offers more than 50 recipes available weekly, including vegetarian, gluten-free, vegan, Paleo and low-calorie fare, and encompassing pre-made salads, snacks, smoothies, sides and juices, as well as meals. The new family-friendly meals are:
1. Barbecued Chicken with Summer Tomato-Corn Salad
2. Cheeseburger Pizzas
3. Chipotle Chicken and Mango Tacos
4. Lebanese Meatball Wraps
5. Pork Carnitas Burrito Bowls (Fast Prep/Slow Cook)
6. Italian Shrimp with Tomato-Bacon Gravy and Creamy Polenta
Terra’s Kitchen CEO Michael McDevitt stated "I started Terra's Kitchen when I learned I was going to become a father," "My vision for the company has always been to provide quick, wholesome meals to allow families to save time in the kitchen and have more quality time connecting around the dinner table."
Like other Meal Kit companies Terra’s Kitchen want to be different so they offer “washed and pre-chopped ingredients that come with a step-by-step recipe card, enabling kids to be more involved in the cooking process. The idea is that bypassing the supermarket and spending time getting meals ready, families can spend more time together.” Are you Looking A Customer Ahead?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant Contact: Steve@FoodserviceSolutions.us for more information.