Retailers are perplexed about where, how, and how much Grocerant niche Ready-2-Eat and Heat-N-Eat at fresh food too offer according to the team at Tacoma, WA based Foodservice Solutions®. There is a kind of conundrum as most retailers only want to do one thing.
The simple truth is that in urban and suburban located retail outlets you see a higher interest in Ready-2-Eat solutions, and in less densely populated areas consumers are more interested in solutions they can reheat at home and are looking for flavorful Heat-N-Eat grocerant niche food. These seem to also be a point of entry to fresh prepared consumption. What other clue have we leaned? Here are some additional findings from our friends at Nielsen:
1.Consumers who regularly visit the grocery store deli’s have a much higher interest for all the solution types, particularly the server-style and self-serve stations.
2.Millennial’s interest is far above average for all five solution types, and fresh prepared is an important area to connect with Millennials for partial- or full-meal solutions, especially when customizable.
3. Trial and usage drive a thirst for more.
4. Consumers who buy fresh prepared for lunch are a high-interest target to convert for dinner solutions.
5. Fresh prepared is an important solution for single households on the one hand, and large households of four or more people on the other. Singles stress the convenience and savings, whereas larger households stress the meal variety and value.
6. Chef-prepared solutions are attractive to the higher-end consumers, including supermarket and specialty store shoppers. Millennials, too, are interested in solutions prepared on the spot to their liking.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant