7-Eleven ability to leverage food marketing, food branding too elevate customer migration is unequaled in its success. Just consider that 7-Elevens Slurpees since they was introduced 1996, more than 7.6 billion Slurpee drinks have been purchased; and 7-Eleven customers consume about 14 million Slurpees a month on average; and they are sold 19 countries.
7-Eleven’s ability to cultivate a brands value has to be top of mind for Taco Bell executives when they entered into an exclusive relationship with 7-Eleven to distribute Taco Bell Tortilla Chips creating new electricity both brands according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
A press release reported that. The convenience store retailer received an exclusive launch window for the fast-food chain’s hot-sauce flavored-inspired chips that rolled out across locations beginning April 30.
In store, the salty snacks received secondary merchandising space via floor stands. Facebook updates from Taco Bell and 7-Eleven respectively touted the SKUs and invited customers to "get them first at 7-Eleven."
Regular readers of this blog know that according to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, urban clothing, grocerant consultants, urban farming (produce, seafood, etc.), autonomous delivery, cashier-less retail, cash-less payments, digital hand held marketing. Once again these two retail giants understand the undercurrents driving top line sales and bottom line profits in 2018 and moving forward. .
Foodservice retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. That will require brands to embrace new fresh food partnerships more now than ever before according to Johnson.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.