Success does leave clues and Domino’s ability to extend the brand via an consumer focused interactive
participatory invitation is a success clue everyone should make note of
according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
When Domino’s
reached out to customers inviting them to submit their own recommendations for
Domino’s Hotspot delivery locations across the U.S. food marketers around the
country took notice.
While more
than 150,000 Domino’s Hotspots were launched in April, giving customers the
option to receive deliveries at locations without traditional addresses. New-nontraditional points of fresh food
distribution the ilk of dog parks, beaches, and sports fields. That was a nod
to Millennials seeking food discovery.
With this new invitation Domino’s will add even more local delivery
spots based on customers’ feedback at dominos.com/suggestahotspot.
Dennis
Maloney, Domino’s chief digital officer stated “We heard from customers about
places in their communities that would make perfect Domino’s Hotspot locations,”.. “We’re excited to
now have a system for customers to share those locations with us, making our
easy-to-use Domino’s Hotspots even more relevant to our local neighborhoods.”
Here is
how it works customers visit dominos.com/suggestahotspot, they can identify a new
location on the delivery map for their nearest store and then mark it as a
potential Domino’s Hotspot for the local franchisee to review. Once approved,
customers will receive an email letting them know the location is ready to
accept deliveries and the Domino’s Hotspot will appear on the map for customers
to select.
So just what
is your New Electricity? How are you
engaging consumers? Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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