Just how fast is fast food? How long do you in line waiting to order then getting through the drive-thru? In our time starved world Applebee’s Grill & Bar just might become the most convenient restaurant to shop for dinner, order diner or eat dinner according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
So just imagine arriving at a restaurant for dinner and the food you ordered while driving there is waiting for you at your table and not in a bag filled with plastic containers. That is exactly what Applebee’s Grill & Bar is trying to do.
Dine Brands owner of IHOP and Applebee’s is developing and testing an app that in theory allows diners to show up at a busy restaurant and be immediately seated in addition to having their food served upon their arrival and their final check delivered via the app.
Stephen Joyce, the new CEO of Dine Brands stated “It’s like converting casual dining to fast food,” You just might think of it as an ‘HOV lane for tech users would all but eliminate frustrating wait times associated with being seated, having an order taken and a bill delivered and paid” according to Applebee’s.
The fast is as it turns out diners spend more money when they order from one of those kiosks or from an app or table-top device, according to industry experts. In addition Erik Thoresen, principal at food service restaurant firm, Technomic believes that “Many of the casual dining brands are looking to take a page out of the fast food playbook”.” That leads us to ask just what is fast food today.
Where is your customer eating dinner tonight? Do you have a path-to-purchase that meets the need-set of the on the go consumer asking what’s for Dinner? Selling fresh food path is about retailing in new and non-traditional locations and new and non-traditional manner? Do you have the new electricity to garner top line sales and bottom line profits tomorrow? The consumer path-to-purchase is evolving is your brand and business model evolving?
Are you trapped doing what you have always done and doing it the same way? Where is your new electricity coming from? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.