Amazon’s Amazon Go, Alibaba’s BingoBox
are disruptors that cannot be discounted, dismissed, or detoured according to
Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Cashier-less retail is driving consumer trial,
customer migration, and foodservice sector uncertainty.
Many legacy Grocery stores,
Chain Restaurants, and Convenience Stores tout operational efficiencies however
most of those efficiencies are based on industry standards established in the
1960’s and have little if any relevance today.
If you are a foodservice
company today and your business model looks more like the 1990’s, 2005, or 2015
your best days just may be behind you according to Johnson. Here is an example The
foodservice retail sector is evolving faster today than ever before driven by
consumers that want
their orders faster than ever before. Wendy’s, for example, planned to roll out self-ordering
kiosks at
about 1,000 of its retail locations by the end of 2017 in an attempt to both
lure younger customers and to battle long lines at peak dining hours. That
solution looks more like a yesterday than tomorrow’s retail template for
success according to Johnson.
Self-service
kiosk are simply a inside the box solutions while customers are looking from
outside the box for incremental food options according to Johnson. What food companies
sell, where they sell it and to whom they sell it too have evolved. Selling the same thing, in the same way for
most food retailers is not a long term prescription for success. Business models are evolving. Does your
business model look more like yesterday than today or tomorrow?
Cashier-less
retailers today offer a wider variety of fresh prepared food and beverages
enabling consumers to customize, personalize ad family dinner, individual lunch
or breakfast for less and faster than most fast food restaurants offer today. Don’t let your foodservice brand get trapped
looking back and playing catch-up while other are braking away from the pack.
Are you
trapped doing what you have always done and doing it the same way? Where is your new electricity coming from? Interested in learning how www.FoodserviceSolutions.us can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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