What brings customers into you location with the desire to buy more and more? Innovation; simply put doing whatever you do better, faster, and doing it with Braggability, as Braggability inspires word of mouth advertising, empowers personal endorsements, setting the stage for an ongoing dialogue according to our Grocerant Guru®.
While Millennials are seeking food discovery, others are simply tired of the same old same old. Foodservice retail customer migration has been most difficult for legacy foodservice chains lacking differentiation. Foodservice Solutions® Grocerant Guru® Steven Johnson says “Differentiation does not mean different rather it means familiar with a twist and today that twist must be clearly defined and noticeable.” I ask does your foodservice retail outlet have “Braggability’? Grocerants niche Ready-2-Eat and Heat-N-Eat food is different, much has ‘Braggability”.
When you think about it very little has changes since Henry Ford’s 1922 autobiography “My Life and Work” he famously remarked, “Any customer can have a car painted any color that he wants so long as it is black.” In this statement, Ford the pioneer of the assembly line was stating that mass producing the same product in large numbers was the secret to keeping prices low.
All things being equal, people like to have things that are custom made just for them or allow for customization and personalization. Foodservice Solutions® Grocerant Guru® continually reminds us that the consumer is dynamic not static. That helps explain the evolving retail demand for a food platform that includes convenient meal participation, differentiation and individualization that platform has become the Grocerant niche.
Consumers like ‘eating-out while eating-in’ (eating-at-home) according to our Grocerant Guru®., means take-out food has become the food of choice, and meal component bundling is how most foodservice retailers can garner the attention of new customers. Mix and Match meal component bundling is the best way which retailers can differentiate themselves, from other retail outlets while garnering new customers with an increased frequency of purchasing
Back in the day that is to say prior to 2005 no one would have thought that the future of food was not a chain restaurant. Streets were lined with Look-a-Like Menu-a-Like steakhouses, fern bars and grills, Quick Service Restaurants and food courts in every mall and city in the United States.
Not any longer today the Grocerant Niche fresh prepared food has caught on fire. Once considered uniquely American the grocerant niche is booming in Europe, Asia, Australia, and Africa of late. Universal commonalities of time saving, lack of cooking skill-set, meal component bundling have taken root. Many of us at Foodservice Solutions® have been helping drive success in the Grocerant niche since 1991.
Grocerant Ready-2-Eat and Heat-N-Eat fresh food is about discovery, simplicity, and transparency fresh food fast without the labels of ingredients that no one wants to pronounce let alone understand. New unique venues and menus are two of the biggest drives companies the ilk of Pinkies Liquor stores, Wawa is much more than a C-store, Hello-Fresh is a global Meal Kit success story driving new trends. Each has ‘braggability, they are different, notable driving non-traditional meals outlets and occasions to social consumption acceptance.
These new non-traditional food retailer’s of which many serve great food in unusual surroundings, each offer a side of ‘braggability’ while creating a social buzz that is becoming a roar. More and more that ‘braggability’ is in the form of Ready-2-Eat and Heat-N-Eat fresh prepared food. The retail foodservice and restaurant business is famously Look-a-Like Menu-a-Like outlet design alike platform. Simply put that has become boring for consumers. What do you give your customers to talk about? Boast about?
So think about it. Does your retail foodservice outlet have ‘braggability’? How do you package your food? How do you package a meal? Is the meal you offer today the same as it was ten years ago? If so them maybe your restaurant is running more like yesterday that today. Create ‘braggability’ it’s simple it will make you noticed by new customers and notable by your current customers.
Foodservice Solutions FIVE P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization and braggability? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.