Successful retail food operators must leverage the 5 P’s of food
marketing to build strong sales in 2012.
Integrating a ready-2-eat and heat-N-eat grocerant niche food program
filled with distinctive differentiated food
consumables as an entity with identity by day part is a formula for retail
success in 2012. Kroger’s Fred Meyer is integrating ready-2-eat Mix and March
meal components as a focal point in weekly marketing. Kroger is leveraging the 5P’s of food
marketing with compelling family price points garnering consumers attention
while building ready-2-eat market share.
Here is one example, of my formula for establishing customer focused
price in 2012:
Price + Quality + Service +
Portability = Value
Incremental Value = Constantly
Changing Menu (Seasonally / Sustainability with creditability).
Outside eyes can deliver top line sales and bottom line profits. Invite
Foodservice Solutions® to complete a grocerant program assessment, brand,
product placement or positioning assistance.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant.
No comments:
Post a Comment