Foodservice Solutions® Grocerant Guru
Steven Johnson has defined, documented and detailed the growth and success within
the ready-2-eat and heat-N-eat grocerant niche.
It is no wonder the success his blog THE
Grocerant has garnered. It is
followed by thousands on LinkedIn daily and thousands more via Facebook.
Grocerant niche Ready-2-Eat and
Heat-N-Eat fresh and prepared food that is better for you continues to spread
from restaurants, into grocery stores, convenience stores and now into the drug
store sector. Grocerant food is entering
the convenience store niche at such a fast pace that the C-stores sector of the
foodservice industry has lead all other retail food sectors in year over year
growth for the past three years.
The
primary driver of the grocerant niche is quality food bundled as components
allowing and promoting consumer choice.
Meal time is now becoming a time of convenient meal participation, with differentiation
and individualization for the entire family. When a family can mix and match components
everyone wins.
Companies
that utilize Foodservice Solutions® 5 P’s of food marketing: Product, Packaging,
Placement, Portability and Price; will understand success can be found within
the grocerant niche. Building strong sales if they roll out an
integrated grocerant niche food program with distinctive differentiated food
consumables as an entity with identity by day part.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche for more on Foodservice
Solutions® Bing or Google Grocerants or visit
http://www.linkedin.com/in/grocerant,
twitter.com/grocerant Email: grocerant@q.com
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