Thursday, March 8, 2012

Private Label Brand Managers garnering increased share of stomach.

Private Label food is transitioning from price, then quality too branded private label all the while garnering share from legacy food brand manufactures.  Now there are even private label brand managers for fresh prepared ready-2-eat and heat-N-eat food.  Legacy CPG’s companies are capitulating share to both in store fresh food and private label store branded products.

Convenience Stores, Grocery Stores, Supermarkets can benefit greatly by branding and building their private label ready-2-eat and heat-N-eat fresh prepared food.   The Nielsen Company CEO David Calhoun when asked about the growth of private label or store brands, “Calhoun observed that retailer brands will continue to gain at the expense of secondary and smaller brands. "U.S. retailers are still in catch up mode toward world class brand strength," said Calhoun, who added retailers’ move into store brands is "not a zero-sum game. It’s a partnership to fulfill consumer needs."  He said that  2 years ago.

Have times changed legacy CPG companies have lost the pricing edge, quality advantage and in-store positioning advantage they once wheeled.  Wegmans, 7 Eleven, Central Market, Whole Foods, Wawa, Sheetz all have branded managers that excel at creating ilk niche products. Many are creating new fresh and prepared meal components as an entity with identity by day part which was once the top line growth space for CPG manufactures.  Yes, innovation has moved back to companies and away from legacy CPG manufactures. Are your legacy brands looking for new points of distribution?  We know where they are.

Creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part in an area Foodservice Solutions excels at.  Understanding the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables places us in a select industry grouping.  The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar.  Are you looking for a competitive edge?  Contact:

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

1 comment:

  1. nice blogs but it is very important to know that you need to apply product label in your product here like this one