Since 1991 here at
Foodservice Solutions® we believe that Differentiation does not mean
different! It means familiar. Consumers young and old are demanding more
choice. Today that means they look for
the choice in different ways, at different times. Why people eat and when they eat is paramount
to where and what they will eat.
More and more
consumers of all ages are looking for food with fewer calories, less fat or
bolder flavors. Positioning consumer
friendly options directly for the consumer is always a win-win. I have now identified five hot button trends/
issues in Grocery, four in Convenience Stores, two in Dollar stores and
reaffirmed three in the Restaurant niche.
The confluence of
these issues is striking the overlap is most interesting. It appears to me that all of these issues /
trends are growing and will contribute to the build out of a new and
significant food niche. That niche is
the Grocerant niche filled with ready-2-eat or heat-N- portable foods. Just one of the over lapping hot button
trends is better for you foods. Consumers
are utilizing new tools to identify, quantify and qualify where and what they
will eat. Here are three websites that
have become popular:
2. www.healthydiningfinder.com
If you’re not currently cross
positioning your product or menu in these new and exciting avenues of information
distribution it might be time to think about.
Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant
or
twitter.com/grocerant.
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