George Bernard Shaw said “There is no love sincerer than the love of food.” Grocery Stores, Convenience stores and Supermarkets have upped the quality of fresh prepared ready-2-eat and heat-N-eat food. The stated goal is to compete with restaurant quality food products. Central Market, Whole foods and Wegmans are doing an outstanding job and obtaining customers reviews at times higher than many restaurant chains. Albertsons and Safeway are vastly improving in quality and pushing price points that draw customers back for more. Wawa and Sheetz are exceeding all industry standards for fresh food success.
The deep discounts that chain restaurants have been offering to lure cash-strapped customers out of their kitchens may coming back to bite them. There focus has gone from “quality” food to food price focused. Restaurant chains ranging from Denny's to Applebee's this year have been giving away food in special promotions or special offering deals to boost customer frequency. Subway and Pizza Hut have been emphasizing price points rather than food.
Grocerant ready-2- eat and heat-N-eat food must first be “better for you”, Second better than one can make at home and third be portable in consumer friendly packaging. George Bernard Shaw said, “There is no love sincerer than the love of food.” There is no greater gift that customer’s that love your food, your brand and your service. What are your customers buying and from whom? Just how is your food stacking up?
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.
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