Monday, July 9, 2012

The food price, value, service equilibrium Evolving Ready-2-Eat and Heat-N-Eat food.

The price, value, service equilibrium is resetting in Grocery stores, Restaurants and Convenience stores.  Enter the grocerant niche with Ready-2-Eat and Heat-N-Eat fresh and prepared food. Consumers are looking for new products, new packaging and time saving options.

 They have found them in ready-2-eat and heat-N-eat food.  They are attracted by the fresh prepared focus, new portion size, and price points.  Which provide a strong margin for increased profitability for the retailer?

All food sectors have noticed a discontinuity in consumer food shopping behavior and all are fighting for share of stomach.   Contributing to this displacement is a focus on short term market metrics particularly price and away from the consumer.   Which in turn has caused a loss is consumer traffic in some sectors.  

There are other attributes that are much more important to the consumer, yet many don’t take time to look. Most consumers lack the knowledge, know how or desire to cook from scratch. Meal assembly is key to a successful family meal.  Most preparation is comprised of utilizing fresh prepared components that are Ready-2-Eat or Heat-N-Eat.   Restaurants,

Grocery store deli’s, Convenience stores, Drug Stores and even Dollar stores are sell meal components that are mixed and matched then bundled into a  family meal.  What kind of food are you selling and where can it be consumed?

Outside eyes can deliver top sales and bottom line profits.  Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more:  Email: or visit: 

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