Competition be dammed
Quiznos needs to make money at the store level or else. Quiznos could be the restaurant chain that is
shrinking the fastest. That does not
happen when the store level metrics provide a healthy profit. In 2006 Quiznos
had 5,125 units open last year they had 2,800.
Searching for answers
Quiznos repositioned its menu at the low end with items the ilk of the $3
Sammies and $4 Torpedoes and clearly that did not work for those items are gone
now with a menu that has been reengineered with a focus on “high-quality” and
high price this tactic may not work any better.
In 2007 Quiznos implemented the lower price menu options to
deal with a prevalent price, value, service disconnect with consumers. While the price, value, service equilibrium
continues to reset industry wide most companies utilize LTO’s to gravitate
toward a new pricing point or shift positions. Quiznos AUV’s are still falling
at this point this looks like simply more window dressing.
What is the heritage of
Quiznos? What do consumers think the heritage is? Rebuilding a brands heritage with either a
low price menu or a high price menu is not strategy with any proven success.
Chain restaurant menus and brands must be integrated together. A plethora of
companies utilize Foodservice Solutions® 5 P’s of
food marketing: Product, Packaging,
Placement, Portability and Price with consumer trends and brand attributes added
and find consumer relevance and success.
Quiznos
franchisees simply need to make money or this Denver-based sub-sandwich company
will continue to see a reduction in franchisees. Restaurant chains either grow or they
shrink. If the trend is your friend this
signals that Quiznos will continue to shrink.
Since 1991 retail food consultancy Foodservice
Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for
more on Foodservice Solutions® Bing or Google Grocerants or visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant Email: grocerant@q.com
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